In 2011, the Primetimers business model, which has advised more than 500 charities and not for profit organisations in London and the south east since it was launched in 2004, was replicated with the launch of Primetimers North West. The north west office has already built up an impressive network of skilled senior executives who are keen to take on a combination of paid and pro bono projects in the civil society sector.
In January 2012 Primetimers launched two more regional offices in the South West and Midlands supported by the £9 million Social Action Fund, a Government initiative to help build capacity in charities across the country. These are being led by IT and business consultant, Dominic Millar and coach and business adviser, Andrew Porter. Continuing plans to extend its national reach, Primetimers has now launched an office in the East of England (November 2012) led by charity sector consultants Ruth Kern and Alan Cousens.